Marketing Automation is technology that allows you to nurture leads through automated campaigns. Because marketing automation uses email as one of its methods for engaging customers, we are often asked, “What is the difference between Marketing Automation and Email Marketing?” For small businesses, marketing automation is a tool to take your marketing to the next level while saving your organization’s resources in the long run. Marketing automation builds upon your email marketing strategies to produce superior results. In this paper, we’d like to show you what marketing automation can do for you and help you decide if your organization is ready to graduate to a marketing automation solution.

This whitepaper gets advise from phone system managers who were forefront in remedying phone system disasters.

DMG Consulting LLC identifies five top misperceptions, and dispels them with findings from their recent customer satisfaction study for hosted contact center services.

To successfully choose and implement an IP system, the best place to start is with a roadmap - current offerings, justification factors, upcoming solutions, and suggested planning guidelines. Without one, your new system might never move forward. Read more.

In this paper, we’ll look at how investing in the right contact center solution can help transform your enterprise and enhance your business outlook.

Adopting a proactive approach to customer service has the potential to attract customers rather than losing them, to drive growth and innovation instead of hindering both.

This whitepaper discusses a deeper logic to multi-channel communication - addressing the needs of today’s media-savvy customer with your company’s need for an integrated strategy of core beliefs and a foundation to grow on.

Commonwealth Bank of Australia, with over 1,000 branches and 50,000 employees was using spreadsheets to staff its branch network. When they looked to desktop process analytics from Verint they achieved major improvements in productivity and customer experience. Watch this case study to learn more about how desktop process analytics can use big data to help your organization.

Having experienced challenges with spreadsheets and other reporting tools, Porter Airlines Inc. obtained advanced software that would allow them to model complex business problems, including the viability of their air routes, and analyze the health of their growing operations.

Providing a good online shopping experience starts with understanding customer needs and expectations in order to deliver suitable goods and services. Employees expect a similar experience with a Service Catalog. An effective business service catalog captures employee needs and communicates negotiated service offerings and service level agreements. However, hitting service level targets requires more than just listing services. It’s essential to provide an automated self-service portal and open communication.

Every enterprise relies upon multiple custom applications – to do things that you just can’t get packaged solutions to do and, in some cases, to provide competitive advantage. But those custom applications can be an Achilles heel as business needs and underlying technologies evolve. One size does not fit all, and not every available platform is appropriate for every custom application.

As an IT infrastructure and operations (I&O) leader you understand the business and IT impact of service management and automation (SMA). SMA done right will improve staff productivity, increase the quality of services, reduce operational costs, and improve the overall IT organization’s reputation with the business. That is why building the business case to secure funding and executive support for SMA is critical.

Learn how savvy enterprises, like Tickets.com, Verisign and Omnicare, use ServiceNow as a platform to enable business users to rapidly create applications with IT’s full guidance and support. During this webinar, you will discover how ServiceNow is enabling organizations to increase their competitive agility, user satisfaction and productivity, all while enhancing IT's value to the business.

Work.com (formerly Rypple) is part of the Salesforce.com family. This social performance management system is most commonly used by organizations looking to improve alignment, performance measurement, and employee motivation.

The vision for Celent’s Model Bank research was to try to answer an apparently simple question: “What would it look like for a bank to do everything right with today’s technology?” Of course, the question is not nearly as simple as it appears. The terms “everything” and “right” will mean very different things to different banks depending on their size, the complexity of their operations and product sets, and their technological starting points. While there is no such thing as a “Model Bank”—every bank does some things well, and others not as well when it comes to technology—it is possible to conceive of a “Model Bank” through real world examples of effective usage of technology.

This report, which is the vision report of the mobile app development playbook for application development and delivery (AD&D) professionals, focuses on the changes application developers need to understand if they want to build modern applications that deliver contextual customer experiences.

In order to satisfy today's customer, a case must be made to incorporate social media into your customer service strategy. Get the eBook now!

With the push of a button, instantly connect, record, and share presentations across a range of devices... at an unbeatable value.

Read this white paper and learn how Comcast, Expedia and USA TODAY capitalized on the API opportunity.

The study casts light on the challenges public and private sector CMOs confront - and the opportunities they envision - in increasingly complex times.

View this demo to find out how IBM SPSS® solutions for predictive customer analytics can deliver deep customer insights that help you tune your marketing efforts-effectively and efficiently attracting new customers, nurturing customer relationships and retaining ideal customers. Watch how IBM SPSS software uses existing customer information to help you do the following: Identify your best customers for targeted marketing programs with customer segmentation, cluster and profiling techniques; confidently predict which customers will respond to your offers with powerful predictive models; get more out of every customer interaction by delivering real-time, predictive intelligence to front-line decision makers; and enrich and deepen your customer insight with social media analytics.

The Service Desk industry is moving at an ever-faster rate. Tasked with supporting an increasing array of technologies, services, software and devices, Service Desks have to be flexible and make decisions about what they support and what they don't. This guide will identify some key ways to keep the Service Desk human and ensure that customer service stays at the front and centre of everything that the Service Desk does.

Today's mobile workforce can help drive efficiency and boost the bottom line for your organization. However, it is essential that the helpdesk have the right tools to support a widespread employee base. This paper explores the challenges of supporting a remote workforce with legacy tools such as RDPT, pcAnywhereT, VPNs and VNCT and identifies best practices that organizations can use to choose helpdesk tools that better support today's workforce while also cutting costs.

Processes for a successful help desk

Avoid over-privileged user accounts